Shopify SEO mini-course, DAY 3: Title and Meta Description tag for the homepage. So while you shouldn’t obsess over meta descriptions, it’s still worth spending a minute of your time on pages where ‘yes’ is the answer to at … Step 3: … For resource pages, such as product pages, collection pages, and custom pages, the meta description tag displays the resource's SEO description that is set in the resource's details page of your Shopify admin, regardless of the description's size. Shopify Homepage Title And Meta Description Not Showing On Google. Even if your product descriptions are optimized to sell, that fact alone may not be enough to impact on the bottom line. Write Eye-Catching Meta Descriptions Meta descriptions are the text that Google sometimes shows underneath the title tag in the search results. Title tags, headers, and meta descriptions Having the right number of headers on each page help the search engines to understand your site. Ready to start selling with Shopify? Increasing your CTR from 4% to just 4.5% in this instance would result in almost 100 more clicks.. The same applies for a good meta description – except that the preferred length is between 430 and 920 pixels (70 and 155 characters respectively). Similar to Meta Descriptions, there are Meta Keywords, which are a specific kind of meta tags that appear in the HTML code of your web page and which tell search engines what the topic of your webpage is. Step 2: Enter a Homepage meta description; On the Title and meta description section, online sellers can fill the box of Homepage meta description for store. On the Shopify admin dashboard, store owners choose Online Store and click Preferences. I'm very impressed with the communication I've received from Adriana and hope this will continue as I work through all my SEO issues. Best practices are to use one H1 tag, and then any number of H2s, H3s, and so on as needed and in hierarchical order. For that reason, it is helpful to write those first lines of content so that they can double as a strong meta description, if necessary. Your homepage meta description is your chance to give the first impression of your brand. Many page optimization sites, services, and professionals recommend keeping meta descriptions to 160 characters or fewer. Optimizing your site structure for search engines. This is a short description of your store that will also show up on a Google search, so its best to make it descriptive. Talked about in the video, they are: They make your customer the ‘HERO’ (ie: hero’s journey). It’s easy to add pages to your Shopify site (Image credit: Shopify) Step 8: Set your site’s title and meta description Click on Online Store, and choose Preferences to find more site settings. Shopify stores need to have well-crafted and positioned meta data in order to rank high on search results. This is what users often look at to decide whether to visit a page or not. Now that you know what makes up a great meta description (short and punchy, keywords, call to action), let’s talk about where you absolutely need to include an original meta description. Aim for fewer characters (around 140) for the best results. It’s easy to add pages to your Shopify site (Image credit: Shopify) Step 8: Set your site’s title and meta description Click on Online Store, and choose Preferences to find more site settings. Steps to add Meta Tags in Shopify. This article examines 5 steps to optimize your SEO for product descriptions with high-growth examples and results. I find the app helpful for watching video tutorials. Meta tags forms a base structure for ranking the Shopify store products, collection, categories and subcategory pages. This is a platform that can be used for any sort of business online, both offline and online. The meta description is one of the important elements of content. Shopify generates the following title and meta description for collections: A great About Us page helps builds trust between you and your customers. This is a good SEO meta description because it clearly defines the demographic they are targeting and the issues that the demographic faces with maturing skin. Meta description. On page SEO optimization consists of creating better titles and meta descriptions around a focus keyword for all your Shopify store’s pages (home, collections, products, & other relevant pages). However, it encourages people to click on your link in search results. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search results. Peach & Lily Made With: Shopify → Peach & Lily is a Korean based skin care line. Formulas for Page Titles and Meta Descriptions Page titles and meta descriptions for Shopify stores and ecommerce stores on any other platform tend to follow a formula. 4 Places You Should Include an Original Meta Description. Character count must be in between 155 to 165. Collections. After reading all the tips on this article, you have a better understanding of the importance of homepage meta description on Shopify. Frequently asked questions about SEO. Using the principles we've already learned, you'll want to set your homepage title and your homepage meta description. They are a vital component for SEO – specifically optimizing each page with its On-Page components. They support your brand messaging, and align with other mediums (ads, print, social media) They just sound/feel good and match your brand tone. It will draw people into your store! Try it free. Finally, visit your admin panel Settings page, and edit your Homepage title in the Store Details section. How to Write an Ecommerce Meta Description. The meta description is the HTML attribute that describes the essence and content of … A good meta description will do a great job at engaging people and will allow internet users to better understand what the brand is about! When you’ve entered your description, make sure you click “Save.” Here’s what it … 1. It’s usually a couple of sentences long, and tells the searcher what they need to know about what the page contains and how relevant it might be to their query. These are some good examples of meta description what homepage meta description should be like in case of e-commerce websites and blogs. Search the world’s information, including webpages, images, videos and more. It can be set for product pages, collection pages, and blog posts in Shopify. Adding keywords for SEO to your Shopify store. If the one shown by Google appears mangled or random (see the below screenshot for an example) then manually setting the meta description in your Shopify admin can sort this out. For example, if your page gets 50,000 impressions a month, Google shows the meta description for 18,500 of those impressions on average. It can sometimes even include product page descriptions, but more on this in a separate article. Ratio Coffee is a beautiful Shopify store with a balanced colour palette and a smooth scrolling system that embodies the elegance of their products. This will become your new title tag on the home page. For inspiration and an example of great consistency between a page’s meta description and the ensuing page, look at Zendesk’s homepage meta description and its actual homepage. Meta data creates a base structure for ranking of a store’s products, categories, collections and many other segments. … Meta data plays a key role in the on-page optimization of each and every web page on your site. Adding meta description when creating a … The Moz study, which examined 70,059 original meta description examples, also discovered that: In 15.4% of cases, Google used the original meta description tag but added some text. However, for unprofessional page builders, especially for Shopify beginners, it … In your Shopify admin panel, navigate to “Online Store,” “Preferences,” and “Title and Meta Description.” You’ll be able to add or edit your page meta description in a text box without having to dive into HTML code. Your pages should each have a unique meta description to help attract users from the SERPs. Google uses this to determine how relevant your content is to what people are searching for. Meta description is not a direct ranking factor of e-commerce SEO. Shopify puts a cap of 160 characters on the Homepage meta description. We’ve created a free tool to help you create better page titles and meta descriptions for all of your Shopify SEO needs. Shopify will add as many words of your description in their “Search engine listing preview” meta input as possible, shown below: To clean up your meta description and enter your own customized meta description for your product, click on Edit website SEO. PrimeWomen. And a recent analysis that we did found that pages with a meta description got an average of 5.8% more clicks than pages with a missing description. The playful and fun articles on their website also make a great impression on their visitors. For example, Google’s meta description is 159 characters, including spaces. The company was founded by Alicia, who struggled with skincare issues growing up leading her to have a love and curiosity about top quality skincare lines. A video background, catchy phrases, and a simple CTA button is what makes visitors want to be part of the Ratio Coffee community. Below we’ll describe how Shopify handles meta information out of the box for every content type. Homepage meta description on Shopify serves as the storefront welcoming your customers. Hiding a page from search engines. Create “default meta descriptions.” As we’ve seen, Google and social media sites sometimes pick up the first lines of content on a web page in lieu or in the absence of a meta description. Navigate to Products or Collections for adding SEO Meta tags.. You can edit the title/meta description for all of your … Make sure to include your shop name! Save changes and refresh your page in order to see the result. How to Build a Nice Meta Description to Get More Click-Throughs. Finding and submitting your sitemap. If you’re looking for a new way to sell online, it could be time for you to consider Shopify. The info correlates perfectly, making visitors feel like they’ve found great relevance in their search. The main role of your meta description is to get users to press your link in their search results rather than someone else's. The more content you provide about you and your business, the more confident people will be when purchasing from your store. The section underneath is the Meta Description. The main difference between Salehoo and Shopify is the pricing. Feel free to check the detailed video tutorial below: Shopify. The Three Ingredients Of A Better Meta Description Home page: Meta description. I used this app to help with my SEO and meta code. The Qualities Of A Great Brand Meta Description. In fact, according to a Moz analysis, only 35.9% of original meta description tags are displayed “as is” in Google search. Homepage. Let’s figure out how to correctly create the SEO meta description in order to stand out in the SERP, interest users, and lead them to the content.. 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